The SaaS label gets thrown around constantly, but the unit economics that actually determine whether a SaaS business is healthy are almost never taught alongside the definition. I'm connecting both layers here.
Most advertisers open the Meta Ads Library, scroll through a few creatives, and leave with nothing. I'll show you the systematic audit process that turns public ad data into testable campaign hypotheses.
Most e-commerce retention strategies are just discount drips. I break down the engineered post-purchase sequence that actually shifts repeat-purchase behaviour and builds LTV you can compound.
Churn rate is the metric everyone reports and the one that tells you the least. I break down the retention signals that actually drive valuation and expansion revenue before a crisis hits.
Most growth teams have 40+ test ideas and no honest method for choosing which three to run next. Here is how I build a triage layer on top of ICE scoring so every testing cycle either wins revenue or teaches something decisive.
Google's August 2026 bid suppression removal quietly invalidates the budget floors and bid guardrails most e-commerce and SaaS advertisers have been running for two years. Here's what actually changed and what I'd do about it now.
PLG isn't a feature you bolt on — it's a fundamentally different acquisition and retention architecture. I break down the structural decisions every SaaS founder must get right to run a true PLG motion.
The classic 4Ps still work, but they need a serious update for SaaS and ecommerce growth in 2026. Here is how I apply the marketing mix as a living, testable framework rather than a textbook exercise.
If you've ever second-guessed which t-test to run on your experiment data, this guide is for you. I break down the difference between independent and paired t-tests with real SaaS and e-commerce examples, a decision framework, and Python code you can use
Most ecommerce advice is written by vendors trying to sell you something. I break down the real tactics I'd use to build and grow an ecommerce business in 2026, from agentic commerce to post-purchase LTV.
Most marketing fundamentals content is still teaching 2019 playbooks. I break down the principles that actually drive growth in 2026, with real SaaS benchmark data attached to every one.
Digital marketing is bigger and more complicated than most definitions let on. I break down every channel, what AI is actually changing, and where to focus your budget if you're building or rebuilding a growth motion.
